Designing a Competitive Intelligence System (Step-by-Step)
1. Define decisions
What choices will this CI system inform? Pricing, roadmap, messaging, M&A?
2. Map sources
Competitors, analysts, regulators, customers’ public signals.
3. Capture rhythm
Weekly homepage/pricing snapshots beat heroic quarterly scrapes.
4. Archive + search
Store full pages; search across them when writing briefs.
5. Distribute
Short summaries link to archived evidence.
Tooling
PageStash gives capture, full-text search, screenshots, and Page Graphs—a strong evidence layer for CI.
